# DigiDukaan: Piyush Goyal chairs chintan shivir on digitising kirana buying URL: https://kasba.co.in/en/story/digidukaan-piyush-goyal-chairs-chintan-shivir-on-digitising Language: en · Section: Money · Published: 2026-10-31 Source: PIB, "वाणिज्य एवं उद्योग मंत्री श्री पीयूष गोयल ने व्यापार के डिटिलीकरण पर चिंतन शिविर की अध्यक्षता की", 2026-10-30, https://pib.gov.in/PressReleaseIframePage.aspx?PRID=2330741 Commerce and Industry Minister Piyush Goyal chaired the 'Bharat Commerce Chintan Shivir' on ONOC DigiDukaan in New Delhi on 30 October 2026. The move concerns kirana shopkeepers and FMCG distributors, not ordinary shoppers directly. ## What this means for you This meeting is mainly about kirana shopkeepers, FMCG companies and their distributors. Ordinary customers have no direct action or benefit here. If you run a kirana shop, you can ask your local traders' association or your distributor about joining a digital buying platform like DigiDukaan. ## Key facts - The meeting was held at Vanijya Bhawan, New Delhi, on 30 October 2026. - More than 40 leaders of FMCG companies took part. - As of September 2026, DigiDukaan connected over 21,000 retailers with more than 450 brands in Hyderabad, Jaipur and Mumbai. - In the previous quarter the number was over 12,000. - Hyderabad has over 16,000 retailers onboarded, with a monthly repeat ordering rate of 73-78%. - In an early ONOC retailer study, 40% of surveyed retailers said they kept less inventory for products bought through DigiDukaan. ## What happened Union Commerce and Industry Minister Piyush Goyal on 30 October 2026 chaired a high-level CEO roundtable called 'Bharat Commerce Chintan Shivir' at Vanijya Bhawan in New Delhi. The meeting was organised by the Department for Promotion of Industry and Internal Trade (DPIIT) and the Open Network for Digital Commerce (ONOC). More than 40 leaders of major fast-moving consumer goods (FMCG) companies came together at the roundtable. The main topic was strengthening India's general trade ecosystem through ONOC's DigiDukaan platform and discussing a shared roadmap for its digitisation. ## What is DigiDukaan DigiDukaan makes kirana shopkeepers digital buyers. Through a single digital interface, retailers can search for and order products from different brands, distributors and wholesalers, with clear information on prices, trade schemes and product availability. According to the release, the initiative is designed to strengthen existing distribution relationships rather than replace them. It seeks to reduce the complexity and cost of buying. ## How many retailers have joined As of September 2026, DigiDukaan connected over 21,000 retailers with more than 450 brands in Hyderabad, Jaipur and Mumbai. In the previous quarter the number was over 12,000. Hyderabad has over 16,000 retailers onboarded, where the monthly repeat ordering rate is stated at 73-78%. In an early ONOC retailer study, 40% of surveyed retailers said they kept less inventory for products bought through DigiDukaan. ## What was discussed The meeting discussed five key areas. These include developing a shared digital identity for kirana retailers, building shared logistics and micro-warehousing infrastructure, and expanding access to formal credit through financial solutions linked to digital buying and transactions. Participants also focused on simplifying technology integration through plug-and-play distributor management system (DMS) connectors, standardised catalogues and shared digital interfaces. They also discussed restructuring commercial incentives for FMCG companies, sales teams, distributors and channel partners. ## Who benefits According to the release, the initiative aims to improve the competitiveness of kirana shops and supply-chain efficiency. The National Traders Welfare Board (NTWB), chaired by Sunil J. Singhi, is working with ONOC to speed up DigiDukaan adoption. The release states no direct action or benefit for ordinary customers. The matter mainly concerns shopkeepers, distributors and companies. ## Questions and answers **What is DigiDukaan?** DigiDukaan is an ONOC platform that makes kirana shopkeepers digital buyers. Through one digital interface, retailers can search and order from different brands, distributors and wholesalers, with clear information on prices, trade schemes and product availability. **In which cities is DigiDukaan running?** As of September 2026, DigiDukaan is running in Hyderabad, Jaipur and Mumbai. In these three cities, over 21,000 retailers are connected with more than 450 brands. **Will ordinary customers benefit from this?** The release states no direct benefit or action for ordinary customers. The initiative is about digitising kirana shopkeepers' buying and supply systems. **Can kirana shopkeepers get loans through DigiDukaan?** According to the release, DigiDukaan creates a shared digital base through which retailers can eventually reach shared logistics, formal credit and other services. No loan terms or dates are stated yet. **What is the National Traders Welfare Board doing here?** The National Traders Welfare Board is working with ONOC to speed up DigiDukaan adoption among kirana retailers. The focus is on mobilising local trade associations and strengthening retailer participation. Kasba Desk, Kasba. This routine notice was drafted with AI from an official source and published automatically; an editor reviews it after publishing.